Apple Roofing Partners with NMC Exteriors

The acquisition adds significant talent and capabilities to Apple’s presence in the Upper Midwest.

PLANO, TX — Apple Roofing, a roof replacement and repair company with support centers in Plano, TX, Lincoln, NE and Kansas City, MO today announced the acquisition of Plymouth, Minnesota-based NMC Exteriors.

Since 1999, NMC Exteriors has been offering residential and commercial insurance restoration services – including roofing, siding, and replacement windows – to homeowners and businesses in the greater Minneapolis area. The acquisition adds significant talent and capabilities to Apple Roofing’s presence in the upper Midwest.

“This was an easy decision for the NMC Team,” said Molly Mortenson, CEO of NMC Exteriors. “We are a proud small business focused on community and customer service; and this partnership gives our team the best benefits, advanced software, further opportunities to grow in their careers and to be a part of something larger,” she continued.

“Our new partnership with Apple Roofing also brings many advantages from an operations perspective,” said Nick Mortenson, NMC’s Chief Operating Officer. “This gives us the opportunity to have deeper connections with insurance carriers and the business advantage to further expand our service areas in Minnesota and surrounding states all while doing what we love,” said Mr. Mortenson.
Reflecting on the overall process, the leadership couple’s industry perspective was a key driver in choosing Apple Roofing as a partner. “After more than 20 successful years we saw a change coming across our industry and decided to start looking for a company to partner with,” said Nick Mortenson. “We interviewed with multiple companies and after speaking with the people at Apple Roofing and Gauge Capital, we knew that we had found the right team for our family of employees,” he continued.
“Most importantly,” added Molly Mortenson, “We were looking for the correct cultural fit, commitment to customer satisfaction along with endless opportunities and support for our staff; and Apple hit all the core elements we were searching for – we’re absolutely thrilled to be a part of the Apple Roofing family. By joining Apple, our family just got bigger – we cannot wait to see what the future holds for all of us.”
“On behalf of the entire Apple Roofing team, I’m excited and proud to welcome NMC to our growing company,” said Shawn Lucht, CEO of Apple Roofing. “From the day they opened NMC Exteriors, Molly and Nick built a company with the goal of 100% customer satisfaction; and after more than 20,000 projects later that commitment to quality service has never wavered. We are looking forward to working with their team and we are committed to providing the same level of high-quality service their commercial, residential and insurance carrier customers have come to expect.”

About Apple Roofing (www.appleroof.com)
Established in 2011, Apple Roofing currently ranks as one of the largest roof repair and replacement companies in the United States. Recently, Crest Exteriors, LLC and Triad, Inc. merged with Apple under the Apple Roofing brand and now operates with support centers in Plano, TX, Lincoln, NE and Kansas City, MO. Apple Roofing provides roof replacement and repair services to residential and commercial customers through its branch locations in 10 states. The company is focused on providing best-in-class customer service and optimizing policyholder/carrier claims experience.

About Gauge Capital (www.gaugecapital.com)
Gauge Capital is a leading middle-market private equity firm based in Southlake, Texas. Gauge invests in five key sectors: business services, food & consumer, government & industrial services, healthcare, and technology. The firm manages more than $2.0 billion in capital and in 2020, 2021 and 2022, Inc. Magazine named Gauge one of the top private equity firms for founders. In 2021 and 2022, Gauge was also named to the Top 50 PE Firms in the Middle Market by Grady Campbell. In 2022, Gauge ranked in the top 5 out of 517 private equity firms in the HEC Paris – DowJones Small-Cap Buyout Performance Ranking. For more information, please contact Andrew Peix, Managing Director of Business Development at apeix@gaugecapital.com.